I am in the process of growing an Instagram theme page and one of the questions that I have asked myself is, ‘What are the best times to post on Instagram on a Sunday?’
One of the things that can determine your success on Instagram is finding the right time to post. From the research that I have done, the best times to post on Instagram on a Sunday are between 6-8 pm EST.
Let’s take a closer look at what this means and how it can help grow your Instagram account!
Best Times To Post On Instagram On A Sunday (Overview)
Table of Contents
Is There Really A Best Time To Post To Instagram?
There are different opinions on when the best time to post to Instagram is. Some say that it is early in the morning, while others say that it is late at night.
But, there is no clear answer on what time of day is best because each person’s experience with Instagram will be different.
I’ve managed several Instagram theme pages, and I can tell you from experience that the best course of action is to experiment with various posting schedules to see what works best for you.
For example, if you consistently notice that your posts are doing better at a certain time, then that’s the best posting time for you.
But there are some times that are generally great for posting on Instagram (Keep reading to find out what these times are). Start posting at these times as soon as you create your Instagram account, then observe how it affects you.
Why Do People Post On Instagram At A Certain Time?
People post on Instagram at a certain time because they want to grab the attention of their followers. They want to capture the most active audience and they know that there are more people online during specific times of the day.
If you already have a sizable Instagram following, you can determine when your audience is most active.
When looking for the best times to post on Instagram, you have to be aware of the different time zones. It is important to determine where your target audience is located so you can post at the time when they are most active!
How Do You Know When Your Audience Is Most Active?
By checking the insights that Instagram offers, you can determine when your Instagram engagement is at its highest.
You must first change your account into a business account in order to start seeing insights and analytics. This is because business accounts are the only ones that have access to the analytics feature.
Then, click on Insights to see data that has been segmented by audience, activity, and content. To view information about your followers, including when they access Instagram, their location, age range, and gender, select the Audience tab.
To view their busiest periods, switch between hours and days.
Best time to post on Instagram by day of the week?
According to Search Engines Journal, The three best times of day to post on Instagram are in the morning, around lunchtime, and in the late afternoon or just before bed.
| Day | Time |
| Monday | 6 am-11 am |
| Tuesday | 8-10 am |
| Wednesday | 9-11 am |
| Thursday | 11 am- 2 pm., 7 pm |
| Friday | 10 am-12 pm, 2-4 pm |
| Saturday | 8-11 am |
| Sunday | 6-8 pm |
When starting out on Instagram, I would recommend posting at least 3 times a day. This will ensure that your account starts growing and you can start getting audience analytics.
The audience analytics will better guide you on the best time to post on your Instagram account. But in the meantime, you should post at the peak times shown above to get the ball rolling!
Other Ways To Find The Best Time To Post On Instagram
Apart from checking Instagram analytics, there are other ways to determine the best posting times on Instagram.
You can use external tools such as Brandwatch or Iconosquare to check your stats.
You can also look at what times your competition is posting.
For example, if you have a dog theme page, you can look at other accounts that have less than 10k followers.
Analyze all their posts and see when they post and how much engagement they get. You can also try posting at similar times to see if it works for you!
What Is The Worst time to post on Instagram?
Global Statista data shows that mobile users spend 11.2 hours a month on Instagram on average. That amounts to 1% of their monthly time.
So, in order to increase the growth of your Instagram account, you must post when your audience is online.
According to research, weekends tend to see lower engagement rates. So does this mean that you shouldn’t post on the Weekend?
I have seen some YouTubers and ‘Instagram Gurus’ telling their audience not to post on Weekends altogether but I’d like to disagree.
From my experience running multiple Instagram theme pages, I know that engagement varies from one account to the other.
In some cases, you might find that your highest engagement is on Saturday and Sunday.
Therefore, before counting out posting on the weekend, you should experiment. Post every day for the next few weeks (this includes Saturday and Sunday)and see how it goes.
Instagram and social media in general are all about experimenting. Take your time to figure out what works best for your account and implement it.
What Is The Best Time To Post Instagram Reels?
Instagram reels are a new feature that Instagram is testing to promote videos on the platform.
The videos in Instagram reels are not just short clips but can be up to 60 seconds long. They can also be up to 15 seconds in length and loop continuously.
So what is the best time to post Instagram reels?
Well, according to research, the best time to post Instagram Reels is between 9 AM and 12 PM, Monday to Thursday. As a beginner, try these times out and see if it works for you.
best Times To Post On Instagram on a Sunday (Final Thoughts)
As I’ve already mentioned, accounts vary and therefore, there is no universal best time to post on Instagram.
However, try experimenting with the 6-8 pm recommended time to see if it works for you.
It is also important to have an Instagram Content Calendar so that you don’t miss out on any posting days. This will ensure consistency and help your account grow much faster.
I hope this article was helpful. Thanks for reading!
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